Who We Are
Fenix Games is a Web 3.0 games publisher made up of gaming and wall street industry vets. Our aim is to revolutionize the player’s relationship with games by inviting them in as stakeholders, through the power of blockchain and decentralization.
Revolution isn’t easy, and so at Fenix, we value pioneering, teamwork, agility, and a growth mindset, and we strive to create an environment where you can do the best work of your career.
To facilitate this vision, Fenix Games seeks to build a portfolio of projects across the spectrum of Web 2.0 to Web 2.5 to Web 3.0 by publishing, acquiring, and investing in a variety of game genres.
How We Work
We leverage agile methodologies to move quickly and stay focused on results. Communication is vital to us, and we rely heavily on various digital communication technologies and platforms to help us collaborate, stay in sync and coordinate all activities.
This role is a full-time remote position offering the flexibility to work from anywhere.
We are actively seeking a Senior/Vice President of Marketing to join our growing team.
We are looking for an entrepreneurial, innovative and experienced Senior/ Vice President of Marketing to lead all aspects of marketing, growth and new upcoming products. This is a broad spectrum and hands-on role with significant business impact, which includes managing go-to-market strategy, marketing channels, corporate and product positioning, branding, market research, user research, community management, creator relations, PR, user acquisition and customer service. The S/VP of Marketing will collaborate with and be a key member of the executive team to make Fenix Games an outstanding success. This is a unique and exciting opportunity for an ambitious marketing executive to own and grow the leading Fenix Games platform.
This role will report to the COO.
Web 3 games are a nascent and exciting sector so the ideal candidate understands free-to-play game development and live operations so that our teams can drive experimentation in pursuit of new insights and best practices to deliver on players’ unmet needs relative to traditional, “web 2.0” games, as facilitated by blockchain tech and design principles.
What You’ll Do
Design and lead the marketing strategy and direct the execution of all marketing activities to achieve Fenix Games business goals to drive awareness, traffic, adoption and revenues
Execute marketing campaigns leveraging audience and network aggregation with key target audiences
Build, lead and grow a high-performing marketing organization that is exceptional at executing initiatives, communicating and collaborating
Form brand positioning, value proposition and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty
Build and deploy grassroots marketing and community management programs to drive players and increase engagement
Partner with your peers in, but not limited to, Product Management, Creative and Finance to drive adoption, engagement and revenues with an efficient and effective marketing budget
Manage PR and Communications to develop and solidify corporate and product positioning
Create and direct market, competitive and user research
Create reports detailing progress against goals, monitor market trends and adjust strategies accordingly
Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization and regularly iterate to maximize performance
Create an effective budgeting strategy for the marketing department and setting a high bar in meeting and exceeding forecast plan/goals
Understand the consumer’s journey, align with company’s objectives, track spending and ROI to ensure that marketing efforts result in a positive return on the company's investment
Work with external game development and other strategic ecosystem partners to bring innovative new games and programs to market
Ensure compliance with applicable laws and regulations
What You’ll Bring
12+ years of full-stack marketing and senior leadership experience with B2B and B2C marketing, in gaming, with mobile and strong consumer brand sensibilities highly preferred
Substantial wins in bringing products and services to market and growing them to large scale
Experience at a successful startup is a big plus
Experience launching and growing new Free To Play games, platforms or marketplaces to the public on all platforms (PC, mobile, consoles)
Passion for and deep knowledge of games, web3 ecosystems and crypto
Demonstrated success building, managing paid acquisition budget across multiple channels to drive efficient and sustained user and revenue growth
Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth
History of launching successful campaigns using grassroots, guerrilla, and viral marketing as well as community management
Experience building reporting dashboards and synthesizing complex data points and KPIs to generate easy to understand executive reports
Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
Demonstrated effective leadership including ability to build and foster successful teams that scale
BA/BS degree in Business, Marketing, Engineering or a related field
If this sounds like you, we would love to hear from you!
What We’ll Offer You
You’ll work closely with a number of entrepreneurs, get exposure to a variety of inspiring and disruptive applications of blockchain technology in the gaming industry.
At Fenix Games, we’re committed to creating an inclusive workplace that reflects diversity, inclusivity and embodies our core values - Pioneering, Teamwork, Agile and Growth Mindset. Our team values diversity and believes it strengthens our games, products, and communities. We strongly encourage POC, folks with disabilities, those belonging to the LGBTQIA+ communities, and folks across all gender identities to apply.
We offer our team benefits such as (but not limited to) high-quality Vision, Dental, and Health Care, Parental Leave, and PTO.
We do not accept any unsolicited resumes submitted by staffing or placement agencies or recruiters.
We respect your privacy and will treat your data confidential as part of the recruitment process.